YCMC.com is the online destination for Shoe City – a Baltimore staple in footwear and urban fashion – and an example of a longtime operating regional brick-and-mortar business that had a limited online presence but recognized the need for expansion in the eCommerce space. In conjunction with their internal ecommerce division, Crossroads Co.Lab assisted this client in increasing their annual online revenue by over 2500% in just under seven (7) years. We collaborated with the client to build an optimized for ecommerce website, integrating the site with their existing inventory and sales management system, and implementing a run of web marketing strategy that encompasses numerous platforms to manage email, ads, social media, retargeting and affiliate networks. Ongoing coordinated marketing campaigns, outstanding market trend awareness, insightful product selection, as well as efficiency analysis in all areas of the business, have transformed YCMC.com into a profitable venture with annual revenue measured in the multiple millions of dollars.
Holabird Sports, long a pioneer in the mail-order catalog sporting goods business, is also one of Crossroads Co.Lab’s longest standing clients – dating back to 2003. Online selling was in its infancy when Holabirdsports.com was created and onboarded, and this client has never shied away from using the latest technology and marketing strategies to improve their business. While Holabird Sports still operates a brick-and-mortar retail store, the majority of their revenue comes from their ecommerce division. This success is driven by the strategies and technologies implemented by the team at Crossroads Co.Lab in conjunction with Holabird’s own in-house ecommerce managers and operators, who have formed a symbiotic relationship with proven results over many years.
Collars & Co. is an exciting new direct to consumer (DTC) brand in the men’s apparel space. With their patent pending designs, Collars & Co. created the Dress Collar Polo™ to solve the problems created by wearing a dress shirt under a sweater on business casual work days. After a viral video on TikTok raised the company’s profile, Collars & Co. decided to capitalize on the moment and sought out the assistance of Crossroads Co.Lab to build and implement a more robust ecommerce infrastructure. In short order, Collars and Crossroads have developed a strong collaborative relationship that encompassed site rebuild/redesign, revamped digital marketing efforts, a rebuilt email remarketing and retention program, as well as social media content production and utilization.
jbrds is a revolutionary new direct to consumer (DTC) brand that produces and sells a line of children’s shoes that are designed to be worn during a child’s crawl-to-walk development stage. In the crowded children’s footwear space, jbrds was aware that there would be very real challenges to getting market penetration for their product. In conjunction with the jbrds team, Crossroads is currently building an ecommerce optimized website that integrates with the current IBM iSeries based logistics operation. In addition, a full run of web digital marketing program is being planned across all relevant social and search channels, as well as Kickstarter awareness campaigns and the requisite content needed to support these efforts.
SoBotanical is the only custom aromatherapy bar in the Baltimore tri-state area, born out of love for self-healing with plant medicine. They use 100% pure and genuine essential oils that are grown free of pesticides, herbicides and fungicides from around the globe and hand craft all of their products in small batches at their warehouse in Hampden, Baltimore. When Sobotanical decided to increase their online presence, it was their friendly neighborhood full service digital marketing and development agency, Crossroads Co.Lab., whom they decided to call to accomplish this goal. As we do with all of our clients, we worked together to design and build an ecommerce optimized website that both shows off Sobotanical’s beautiful event space, as well as makes the online shopping experience a breeze. In addition to run-of-web digital marketing programs across all channels, we assisted Sobotanical in both video and content production for use across all social media, and built out retention/upsell technologies to increase both online and in-person sales and event attendance.
GENDR Cosmetics produces and sells a line of beauty products meant to be inclusive to all people who want to enhance their natural beauty. In the crowded health and beauty market space, GENDR Cosmetics was aware that there would be very real challenges to getting market penetration for their product. In conjunction with the GENDR team, Crossroads has built a full ecommerce optimized website that integrates with Shopify for inventory management and analytics. In addition, a full run of web digital marketing program has been implemented across all relevant social and search channels which targets and retargets prospective customers at all stages of the customer purchase journey.
PhotoSquared is a mobile app that allows users to take photos from their phone and turn them into hangable wall art for their homes. The application and event flow required a full re-analysis and redesign from Crossroads Co.Lab. Additionally, a full spectrum marketing plan was implemented to promote the app. While we are still in the beginning stages of working with this client, we have already started seeing improvements in their profitability and revenue. Check back for updates in the coming months as we prepare to launch a fully redesigned app in early 2022.
Vendoo is an exciting web app which is geared toward helping web resellers to use just on tool to sell their products on multiple online marketplaces. We have helped to implement an affiliate marketing program designed to promote the application to a broad base of users who specialize in marketplace selling, a well as pushed Search and social campaigns targeting sellers on Etsy, Mercari, Poshmark and the like.