YCMC.com is an example of a well known regional brick-and-mortar business with a limited online presence which was struggling to break even. Crossroads Co.Lab assisted this client in increasing their annual online revenue by over 2500% in under seven years by building an optimized for ecommerce website, integrating the site with their existing inventory and sales management system, and implementing a run of web marketing strategy that encompasses numerous platforms to manage email, ads, social media, retargeting and affiliate networks. Ongoing coordinated marketing campaigns as well as efficiency analysis in areas related to shipping and fulfillment have transformed YCMC.com from an afterthought into a profitable venture with revenue measured in the multiple millions of dollars.
Holabird Sports, long a pioneer in the mail-order catalog sporting goods business, is also one of Crossroads.Co.Lab’s first clients. Online selling was in its infancy when Holabirdsports.com was created and onboarded, and this client has never shied away from using the latest technology and marketing strategies to improve their business. While Holabird still operates a brick-and-mortar retail store, the vast majority of their revenue comes from ecommerce driven by the strategies and technologies implemented by Crossroads Co.Lab.
PhotoSquared is a mobile app that allows users to take photos from their phone and turn them into hangable wall art for their homes. The application and event flow required a full re-analysis and redesign from Crossroads Co.Lab. Additionally, a full spectrum marketing plan was optimized and implemented to great effect. While we are still in the beginning stages of working with this client, we have already started seeing improvements in their profitability and revenue. Check back for updates in the coming months as we prepare to launch a fully redesigned app.
Vendoo is an exciting web app which is geared toward helping small web sellers who sell an various market places online. We have helped to implement an affiliate marketing program designed to promote the application to a broad base of users who specialize in marketplace selling.