Identify the strengths and weaknesses of the ecommerce program.
Put into place the most promising strategy and technology.
A/B test changes, monitor the results, repeat.
IT ALL STARTS WITH A PLAN
Shifting to eCommerce
We help companies make the jump to online selling by building an ecommerce optimized website, integrating their inventory management system and executing a run-of-web digital marketing strategy to drive traffic to the online store, collect payment and print a shipping label. All you have to do is box up and send it out.
Full Funnel Advertising
A run-of-web, cross-platform and cross-device, full funnel marketing campaign targets all of your potential customers, from those who have never visited your site (top of funnel), to those who have clicked on products but not added to the shopping cart (mid-funnel), and to those who have added to the shopping cart but not purchased (bottom of funnel). A unique marketing strategy applies to each of the different funnel positions and must be executed properly in order to see the most efficiency from your advertising spend.
We analyze data and provide weekly reports which identify problem and success areas to help you make decisions that will maximize profits and reduce wasted resources.
Digital Marketing Services
Social Media Advertising
Social media presents an always evolving opportunity to market and sell your products. Our team has the expertise to maneuver through this landscape and efficiently use both established and up-and-coming platforms to direct market to those people whose interests are most inline with your product or service.
Paid Search and PPC
Through platforms such as Google and Bing, we ensure your products or services are always at the top of search results, promoting your brand and guaranteeing a continual flow of high intent users to your website. Expertise is required to ensure that your PPC budget is managed properly, that you aren’t paying for non-relevant users or paying for users that were already intending to go to your site.
Search Engine Optimization
Search Engine Optimization has many components, including writing or linking to content that search engines will recognize as highly relevant to a particular search term according to their ever evolving algorithms. The benefit of SEO is getting traffic without an associated advertising spend. The downside is that this is a highly complex and tedious process that requires regular attention and monitoring. We have navigated the SEO landscape for almost two decades with much success and we can do the same for you.
Email marketing is one of the most cost effective ways of driving both traffic and revenue. A good rule of thumb is that email marketing should generate about 30% of your revenue. If you have a customer email addresses and aren’t using them, you are missing out on revenue. We can build and operate a full email marketing and retention system, implementing both automated and manual email campaigns to keep current customers engaged and re-engage past customers.
Organic Social Media
In addition to paid social media advertising, establishing a presence through non-paid “organic” social media has proven to be an effective marketing strategy. If a customer follows and engages with your brand, then they think about your brand the next time they need a product that you sell. They also promote it to their own networks at no cost to you. We have experts that can manage all aspects of your social media accounts – from content capture to posting.
The annual revenue generated by affiliate networks is measured in the billions of dollars. Affiliates push your products to their followers and get paid a commission when a sale is made. While this sounds enticing, promoting your product and managing the payment process through a vast network of affiliates takes time and skill. There are many pitfalls that only an experienced digital marketer will know how to avoid. We are experts at affiliate marketing and can build and manage a successful program that will contribute substantially to your bottom line at a predictable and affordable cost.
Web Development Services
Web Design & Development
We have in-house graphic designers and UI/UX developers who can design and build a templated or fully customized website optimized for ecommerce and then use our in-house team of backend developers to integrated with Shopify and the clients existing ERP system.
Search Engine Optimization (SEO)
Considering development-side SEO implications is an important strategy in building an optimize for ecommerce website. We can recommend and implement strategies, which includes link disavow, internal linking, menu structuring and overall optimization of site structure to ensure a high organic search ranking and therefore high traffic without a media spend attached to that traffic.
AWS Hosting Optimization
Amazon Web Services (AWS) is a giant in the information storage business and offers many services that can far exceed your ecommerce requirements. We can optimize and implement the proper services based on the size of your online presence. Only pay for what you need.
General Business Services
We can analyze every aspect of your online business for efficiency and propose a course of action which will improve any area of concern along with providing revenue projections and benchmarks for any KPI.
Selling a product online is only half the battle, getting it to the customer in a fast and cost effective manner is a whole other issue. We can implement logistics solutions that will keep your customers happy and not eat up all your profits.
Staffing & Training
We can provide education and training seminars for your current in-house marketing team or staff that are transitioning from more traditional sales into the world of digital marketing and sales.