Identify the strengths and weaknesses of the program.
Compare alternatives to determine which are most efficient at achieving KPI’s.
Make the needed changes and monitor the results, then repeat!
We help brick and mortar companies make the shift to online sales by building the retail site and sales platform, integrating the back end inventory management system and implementing a web marketing and remarketing strategy to drive traffic to the online store.
Enterprise Resource Planning (ERP)
We develop and implement solutions to integrate all aspects of your core business processes so that they communicate and react in real time in order to automate the entire sales flow from purchase to delivery.
Analyzing data in order to identify problem and successes areas is a core component of what we do and how we make decisions that will help you maximize profits and reduce wasted resources.
Full Funnel Advertising
A run-of-web full funnel marketing campaign is designed to find and target all potential customers of your product, from those who have never visited your site (top of funnel), to those who have been to the site but not added a specific item to the shopping cart (mid-funnel), and to those who have added a product to the shopping cart but not purchased (bottom of funnel).
Social Media Marketing
While Google provides a vast landscape to display targeted ads, the pervasive use of social media in our society presents a whole new opportunity to market and sell products in unique ways. Our team has the expertise and experience to maneuver through this landscape and efficiently use these platforms to find potential customers and direct marketing efforts to those people who are most interested in your product or services.
Paid Search and PPC
Through paid search and PPC, your products or services are always at the top of the search results, promoting your brand as the industry lead — guaranteed to deliver a continual flow of new users to your website who have an expressed interest in your product or service.
Email marketing is an effective and cost efficient way of getting past customers to re-engage or regularly engage with your ecommerce site in order to increase the lifetime value of your overall customer base. Emails, SMS messaging and user flows can be tailored to customer actions and buying behavior for a highly effective means of driving conversions.
Email Health Recovery
Ensure that your email marketing campaigns never sacrifice deliverability or go unread due to delivering into your customer’s spam. Our team has the expertise to revive your spam rate and IP and Doman reputations to ensure your emails campaigns are reliably delivered to your audience.
Affiliate Marketing Management
Promote your product or service through a vast network of affiliate marketers who re-marketing to their large, established audience bases. Our capabilities allow us to connect with and manage a vast landscape of affiliate marketers, giving them to tools and guidance to market your product or service as efficiently and effectively as possible.
Web Design & Development
We can build a templated or fully customized website optimized for Google and integrated with Shopify or many other sales platforms per the clients specifications and requirements.
Search Engine Optimization (SEO)
SEO is an important and cost effective means of driving traffic to your ecommerce website. We can recommend and implement best practices strategies to ensure a high organic ranking for customers looking for your products or services without a media spend attached to that customer.
AWS Hosting Optimization
Amazon Web Services is a giant in the information storage business, with many services offered that can meet or exceed your ecommerce requirements. Why pay for something that you dont need? We analyze and recommend the proper services based on the size of your online presence.
IP and Domain Health Recovery
Don’t let a negative IP or domain reputation reduce email deliverability. Our team can recover poorly rated IPs and Domains to correct spam rates and ensure your email deliveries remain consistent and healthy.
Engage your audience with well written, descriptive copy that guides and informs while prompting decisive action and simultaneously increasing SEO performance.
As experienced professionals at every level of the ecommerce journey we provide complete business consulting services for every aspect of both your online and brick and mortar business to ensure that they integrate seamlessly and in harmony.
Shipping & Handling Optimization
Lets face it, selling a product online is only half the battle. Getting the item to the customer in a fast and cost effective manner is a quagmire unto itself. We can propose and provide logistics solutions that will keep your customers happy, and not eat up all your profits.
Staffing & Training
We can provide training services and educational seminars for your current in-house marketing team or staff that are transitioning from more traditional sales into the world of digital marketing and sales.