AFRM is a clothing brand with one goal in mind: to help people be the best version of themselves through fashion. AFRM stands for an affirmation of one’s self and one’s style. 

AFRM presents edgy pieces that capture the spirit, the moments and the moods of their customers. Every detail is intentional, with the purpose to AFRM the wearer from the inside out.

Crossroads Co.Lab provides AFRM with a wide range of general consulting, marketing and technology services to help AFRM focus on what it does best: Create iconic clothing for iconic people.

Blue Pit BBQ Logo

Blue Pit BBQ is a local and national award winning BBQ restaurant located in the quaint Hampden subdivision of Baltimore City. In addition to their food, Blue Pit BBQ is well known for their eclectic selection of premium whiskey’s and their dog friendly atmosphere.  Crossroads Co.Lab has worked with Blue Pit BBQ on all aspects of their digital presence, including web and graphic design, marketing strategy and technology integration.

Founded in 1990 in Stockholm, Sweden, Bukowski Bears is now considered one of Europe’s largest stuffed animal companies. From the first touch, customers realize that only the best fabrics go into these one hundred percent handmade products. For decades, Bukowski Bears have been sold in thousands of European boutiques, on major airlines, and in department stores. 

When the Bukowski team decided to branch out into the American market, they teamed up with Crossroads Co.Lab for guidance on how to make entry into the US direct to consumer (DTC) market. From website, logistics support, marketing, branding and product development – the partnership has been successful and has produced some exciting opportunities that lie ahead.

Collars & Co. is a direct to consumer (DTC) brand in the men’s apparel space. With their patent pending designs, Collars & Co. created the Dress Collar Polo™ to service the business casual niche market. After a viral video on TikTok raised the company’s profile, Collars & Co. decided to capitalize on the moment and sought out the assistance of Crossroads Co.Lab to build and implement a more robust ecommerce infrastructure. In short order, Collars and Crossroads have developed a strong collaborative relationship that encompassed site build, run-of-web digital marketing efforts, a sophisticated email remarketing and retention program and social media content production and utilization. The result was a more than 20X increase in revenue compared to the previous year. Stay tuned for some exciting new developments with Collars & Co. in the near future!

Holabird Sports, a pioneer in the mail-order catalog business, is also one of Crossroads Co.Lab’s longest standing clients. Online selling was in its infancy when was created and onboarded, and this client has never shied away from using the latest technology and marketing strategies to improve their business. While Holabird Sports still operates a brick-and-mortar retail store which caters to serious running and racquet sports enthusiasts, the vast majority of their revenue comes from their ecommerce division. This success is driven by the strategies and technologies implemented by the team at Crossroads Co.Lab in conjunction with Holabird’s own in-house ecommerce managers and operators, who have produced consistent revenue growth over almost two decades.

jbrds is a revolutionary new direct to consumer (DTC) brand that produces and sells a line of children’s shoes that are designed to be worn during a child’s crawl-to-walk development stage. In the crowded children’s footwear space, jbrds was aware that there would be very real challenges to getting market penetration for their product. In conjunction with the jbrds team, Crossroads Co.Lab has built an ecommerce optimized website that integrates with the current IBM iSeries based inventory & order management system, a run-of-web digital marketing program across all relevant social media channels, as well as a Kickstarter campaign and the requisite content needed to support these efforts.

PhotoSquared is a mobile app that allows users to take photos from their phone and turn them into hangable wall art for their homes. The application and event flow required a full re-analysis and redesign from Crossroads Co.Lab. Additionally, a full spectrum marketing plan was implemented to promote the app. While we are still in the beginning stages of working with this client, we have already started seeing improvements in their profitability and revenue. Check back for updates in the coming months as we prepare to launch a fully redesigned app in mid 2022. was the online destination for Shoe City — a Baltimore staple in footwear and streetwear — and an example of a well established brick-and-mortar business that expanded into the ecommerce space. In partnership with their internal personnel, Crossroads Co.Lab assisted Shoe City in increasing their annual online revenue over 2500% within seven (7) years. We helped the client build an ecommerce optimized website, capable of handling high velocity sell through of launch product, integrated the site with their existing inventory and sales management system, and helped to implement a run of web marketing strategy that encompasses email, digital ads, social media, retargeting efforts and affiliate networks. Ongoing coordinated marketing campaigns, outstanding market trend awareness, insightful product selection, as well as efficiency analysis in all areas of the business, helped to turn into a profitable venture with annual revenue measured in the multiple millions of dollars.