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Category Archives: Blog Posts

Klaviyo | Behavioral Targeting – A Summary Report

Blog PostsBy Crossroads Co.LabOctober 19, 2023

On October 17, 2023 Klaviyo published an article titled: Advanced behavioral targeting: 10 ways to segment your audience—with directions on how to market to each one.  A great read for anyone that thinks their segmentation could be ramped up. Eric Jones, VP at Crossroads summarized the read here: Segmentation is the bridge that connects insights…

BFCM 2022: Aftermath Report

Blog PostsBy Richard PattonDecember 6, 2022Leave a comment

For FY2022, online purchases accounted for 14.6% of total retail sales and some forecasts expect that number to hit 22% by 2025.

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