Crossroads Co.Lab was founded in 2003 by Jordan Zukerberg. Jordan embraced the idea that the internet could be more than just a directory for brick and mortar businesses. He set out to create a one-stop-shop for everything ecommerce — from site development, programming and digital marketing to goal-funnel analysis, asset production and operations management — total integration of everything that touches the online customer journey.
Chief Executive Officer
B.S. Information Systems
Over the past twenty years, Jordan has helped dozens of clients generate hundreds of millions of dollars in online revenue. Jordan understands that a successful online business requires synergy between development and marketing, as well as requiring a knowledgeable team of professionals to make it all work. Jordan founded Crossroads Co.Lab on the idea that everything that touches the ecommerce customer journey can be integrated and optimized — that is his obsession.
When Jordan isn’t analyzing KPI’s, he enjoys spending time with his wife and their dog named Nala.
Chief Operations Officer
J.D. & B.S. Business Management
Richard Patton is the Chief Operating Officer for Crossroads Co.Lab. In his previous career as a defense attorney, Richard assisted clients using strong analytical and problem solving skills developed in the practice of law. He now applies those same skills to the world of ecommerce and is the principal contract negotiator and troubleshooter for the agency. An experienced director of professional services organizations, Richard manages and directs the overall operations of Crossroads Co.Lab and also handles financial analysis, communication strategy and compliance issues for the company and our clients.
When Rick is not driving a hard bargain, he can usually be found driving the scenic route with his convertible-top down and stereo volume up.
Chief Technology Officer
B.S. Computer Science
Rob has decades of experience managing both hardware and software integrations for complex computer networks in the ecommerce, professional services and utilities industries. Though Rob is our head developer and responsible for managing the software development team at Crossroads Co.Lab, his main talent is the ability to find technology solutions to problems that affect our clients’ bottom line.
When Rob isn’t reviewing code or moderating a Reddit thread, he can be found chauffeuring his 8-year-old daughter around in his teched-out Mercedes Benz.
Director of Marketing and Creative
B.A. Graphic Design
In addition to graphic design duties Patrick directs the marketing team at Crossroads Co.Lab using the organizational skills and high-level design experience gained from his past work at large firms which primarily represented Fortune 500 companies and government agencies. Patrick also has expertise in the area of print design, a skill he rarely gets to showcase these days.
When not perfecting font kerning & tracking for clients, Patrick enjoys hiking, gardening and raising his newborn son with his wife Elyse.
Full Stack Developer - Front End Specialist
B.S. Computer Science
B.A. Business Management
Associate - Content Creation & Talent Management