Collars & Co. Secures Deal On ABC’s Shark Tank

BALTIMORE – November 14, 2022 – Collars & Co. founder, Justin Baer, accepted a deal with business mogul, Mark Cuban, and UK businessman and TV personality Peter Jones on Friday night’s episode of ABC’s Shark Tank. Collars & Co., represented by Crossroads Co.Lab, made a deal for $300,000 and a $700,000 line of credit in exchange for a 10% stake in the company.

“Justin is a savvy businessman who had a clear vision for his brand from day one,” said Crossroads Co.Lab COO, Richard Patton. “We enjoy working with him and consider it a privilege to help him achieve this milestone.”

Collars & Co. sold 92,000 units for over $5M in revenue in just their first year of business and is set to do over $10 million in sales by the end of 2022. As the consulting and marketing agency of record for Collars & Co., Crossroads Co.Lab has been an integral part of building their brand strategy and e-commerce infrastructure through implementing run-of-web digital marketing efforts to include affiliate and influencer marketing programs, organic and paid ad campaigns, and email marketing and retention programs.


Collars & Co. was founded by Justin Baer, in Rockville, MD, on a journey to solve a problem in men’s fashion that no other company was addressing. Collars & Co. has redesigned collared shirts to give men the crisp collar of a dress shirt while not compromising the comfortable and versatile fit of a traditional collared shirt. The Dress Collar Polo has led to multiple viral videos and a feature on ABC’s Shark Tank. For more information, visit and @collarsandcoclothing on social media.

Crossroads Co.Lab was founded in 2003 with the mission of creating a full-service consulting agency for everything e-commerce — from site development, programming, and digital marketing to goal-funnel analysis, asset production, and operations management — total integration of everything that touches the online customer journey. Since then, Crossroads has served billions of ads worldwide and has generated in excess of $200M in revenue for their clients.

Media Contact:

Taylor Caplan

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