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Collars & Co. To Be Featured On Upcoming Episode of Shark Tank

BALTIMORE – November 10, 2022 – Collars & Co., client of Crossroads Co.Lab, will be featured on episode 1408 of ABC’s Shark Tank airing 11/11/22. Crossroads Co.Lab has been the agency of record for Collars & Co. since July 2021 and has assisted this client in reaching numerous revenue and efficiency milestones during this time. Founder of Collars & Co., Justin Baer, will now pitch his idea to potential investors on the show for an opportunity to bring Collars & Co. to the next level.

Crossroads Co.Lab began representing Collars & Co. after their revolutionary Dress Collar Polo went viral on TikTok and the brand decided to capitalize on the moment by partnering with Crossroads Co.Lab to curate a full-fledged, long-lasting e-commerce infrastructure. As Collars & Co.’s agency, Crossroads Co.Lab handles website development, brand strategy, run-of-web digital marketing efforts including organic and paid ad campaigns, and email marketing and retention programs.

Tune in this Friday, November 11 2022 at 8 pm ET!


Collars & Co. was founded by Justin Baer, in Rockville, MD, on a journey to solve a problem in men’s fashion that no other company was addressing. Collars & Co. has redesigned collared shirts to give men the crisp collar of a dress shirt while not compromising the comfortable and versatile fit of a traditional collared shirt. The Dress Collar Polo has led to multiple viral videos and a feature on ABC’s Shark Tank. For more information, visit and @collarsandcoclothing on social media.

Crossroads Co.Lab was founded in 2003 with the mission of creating a full-service consulting agency for everything e-commerce — from site development, programming, and digital marketing to goal-funnel analysis, asset production, and operations management — total integration of everything that touches the online customer journey. Since then, Crossroads has served billions of ads worldwide and has generated in excess of $200M in revenue for their clients.

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